This is a rant about the word ‘authentic’ when applied to travel.
When used by either travel companies, or backpackers themselves, I feel it’s the most ‘inauthentic’ and overused word in the whole travel vocabulary.
Tour companies try to sell us… “This trip will take you off the beaten track, for a real ‘authentic’ experience of Vietnam/Thailand/Laos/Cambodia etc…”
Guidebooks say…“For a more ‘authentic’ insight into ‘said country’, be sure to visit….”
Of course, what is implied here, is that you must head off into the middle of nowhere to visit a village that has no WI-FI, electricity or roads leading to it, where people only wear traditional clothes, in order to truly get an ‘authentic’ experience.
What you are already seeing of X country is now inauthentic.
The shopping malls, Western bars and restaurants that occupy much of the space in many Southeast Asian cities… the AC VIP buses, trendy coffee shops, chain stores, brands and anything that Westerners see as modernised, is ‘tainted’ and the ‘unreal’ Southeast Asia.
You must try your hardest during your holidays to find the ‘REAL’ Southeast Asia…
It makes me laugh that a Western tourist can decide for a whole country what are the real and unreal parts of it.
“You only visited Koh Samui and Bangkok? Pah… You just didn’t see the REAL Thailand.”
Sat atop a temple in Bagan, Myanmar watching the sunset (one of the most impressive and cliché) things that you can do in the whole of the country. I heard two backpackers remark…
“Yeah, I mean in Vietnam you can get a pizza whenever you want. In Myanmar, it’s more difficult to get a pizza. It’s just more REAL.”
More real. What does that even mean?
Today, I stood in Myanmar Plaza, a big fancy shopping mall by Inya Lake in Yangon and watched a flat screen plasma TV displaying images of the ‘authentic’ Myanmar. The crumbling temples of Bagan, young monks walking barefoot on dusty streets holding their alms bowls, a farmer tending to his skinny cows in a rural part of Myanmar…
Why do we need such iconic exaggerated representations of a country in order to tempt us to visit?
Incredible India, Amazing Thailand, It’s More Fun in the Philippines…
Tourism Boards churn out stereotypical images of a country’s ‘brand’ that tour companies try to live up to when they show travellers around. Of course, they will always fail to live up to this image because it’s not a real image at all.
You can just imagine in the design department…
“Ooh, can you just edit out that Starbucks sign using Photoshop, so you can only see the noodle stall?”
“Can you crop off the monk holding his mobile phone, and just leave the smiling youngsters in their saffron robes…”
We’ve all done it ourselves when taking a photo. You wait for all of the tourists to walk away from the waterfall/beach/temple for a few seconds so that you can grab a shot that’s devoid of people. Who are we trying to fool here?
Why are people so scared to tell the truth about a place?
There’s nowhere in Southeast Asia changing so fast as Myanmar, and it’s clear that the young working people here want the latest iPhone and MANGO clothes with a passion. They’ll turn their noses up at the local tea shop with its betel-stain toothed chef and head straight for Pizza Company in the shopping mall, for some very ‘inauthentic’ food indeed.
When you travel to Yangon and become witness to this unique and interesting moment in history, isn’t that just about as authentic as travel can get?
Cherry-picking sections of the country to visit, that satisfy a romanticised image of travel is, in my opinion, missing the point.
My advice? Don’t try too hard to find a ‘more authentic’ version of a country…
You’ll become part of one big consumer-driven conspiracy to overlook the full authenticity of a place.
Breathe it all in and if you fancy a pizza one day instead of noodles, be authentic to yourself!
By Nikki Scott.
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